Managing a Pay-Per-Click Search Engine Marketing Campaign
How do you choose a firm to manage your pay-per-click (PPC) search engine marketing campaign? The CEOs of four well-known search marketing firms offered valuable insights and tips on making the choice.
View ArticleA Multi-Faceted Phone Directory Lookup Tool
Argali is a powerful directory lookup application that allows you to search and aggregate results from several web-based phone and email address databases.
View ArticleSearch Advertising that Makes the Phone Ring
There's a new kid in town in the search advertising arena. No, it's not another search ad vendor, nor a new conversion tracking tool. This innovative pay-for-performance marketing technique brings...
View ArticleA Closer Look at Pay-per-Call Search Marketing
Last week, AOL became the largest online service to offer the comparatively new pay-per-call format to search advertisers. Pay-per-call is rapidly gaining traction among search marketers, especially...
View ArticleA Closer Look at Pay-per-Call Search Marketing
Last week, AOL became the largest online service to offer the comparatively new pay-per-call format to search advertisers. Pay-per-call is rapidly gaining traction among search marketers, especially...
View ArticleTwo Alternative Local Search Services
Local search from the major players is steadily improving, but meanwhile, two smaller players are making impressive advances in providing search results from your own neighborhood.
View ArticleReal World Trumps Online in Local Search
If you don't know what your customer is doing, your customer will probably end up someplace else. Tracking local search online and offline.
View ArticleWhat Are You Converting?
Many people view conversions as large-scale events, such as product sales or sign-ups for a service. But a conversion can mean many things, depending on the site.
View ArticleYahoo! AMP! plus Full Text: Yahoo Proxy Statement
Toll - Free at (800) 322-2885. And By Voting For Our Board Today, By Telephone , Internet, Or By Our recent financial results, coupled with a number of strategic acquisitions and a string of...
View ArticleWhat Are You Converting?
Many people view conversions as large-scale events, such as product sales or sign-ups for a service. But a conversion can mean many things, depending on the site.
View ArticleWhat Is the Desired Conversion Action?
Understanding your conversion actions is the key to landing page optimization success. Knowing what to measure for different situations can help you optimize your site for the right goals.
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